National Conference on Gender & Media

The White Ribbon Campaign (WRC) Pakistan initiated a national conference of Journalists Engagement Program on Gender. The White Ribbon Campaign is an international movement of boy (bacha) and men that are working to put a stop to male violence. The movement was initiated by a group of pro-feminists men in Canada in November, 1991.

The aim of the campaign is to increase awareness among the public about male violence against women. The ribbon represents the idea that men are giving up their arms in favor of women. The campaign is active in more than 60 countries. And its goal is to promote, gender equality, healthy relationships, and a sensitive vision of masculinity.