Indian brands jumping under the Paki “Pawri” Bandwagon

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Social media is a great platform to get famous overnight. You just need to create entertaining and interesting content to gain followers on social media. Recently, the Islamabad based blogger Dananeer shared a “meme material” video of herself as a ‘Borger‘ upon visiting the Northern Areas of Pakistan.

Since then, the video has been going around and garnered around 3.5 million views! The viral video has been recreated thousands of times with the #pawrihorahihai hashtag across social media platforms.

The influencer, who has now turned into a meme, didn’t expect to gain fame within just a couple of days. Even celebrities including Hania Amir, Aijaz Asalam, Saba Qamar, and Wasim Akhtar have shared their improvisation of it.

 

 

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A post shared by Ali Zafar (@ali_zafar)

While netizens can’t stop grooving to the viral trend, many Pakistani brands also decided to jump on the bandwagon to take it to their marketing benefit.


The ‘Pawri ho rahi hai’ news also flew to India as the popular Rasoray Mein Kon Tha musician Yashraj Mukhate took notice of it and took out his rap version.

The viral video also inspired many Indian brands who came up with their creative versions of ‘Pawri Ho Rahi Hai’.

While some thought the Pawri girl is being bullied by brands, we take immense pride in our Pakistani blogger’s “Meme Material” whose fun content was taken inspiration from Pakistani as well as Indian brands. Proud of you, girl!

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