Social media is a great platform to get famous overnight. You just need to create entertaining and interesting content to gain followers on social media. Recently, the Islamabad based blogger Dananeer shared a “meme material” video of herself as a ‘Borger‘ upon visiting the Northern Areas of Pakistan.
Since then, the video has been going around and garnered around 3.5 million views! The viral video has been recreated thousands of times with the #pawrihorahihai hashtag across social media platforms.
The influencer, who has now turned into a meme, didn’t expect to gain fame within just a couple of days. Even celebrities including Hania Amir, Aijaz Asalam, Saba Qamar, and Wasim Akhtar have shared their improvisation of it.
While netizens can’t stop grooving to the viral trend, many Pakistani brands also decided to jump on the bandwagon to take it to their marketing benefit.
The viral video also inspired many Indian brands who came up with their creative versions of ‘Pawri Ho Rahi Hai’.