All those who have seen Rihanna’s new video for her song Bitch Better Have My Money, must be familiar with the desi artist that has been featured in her video.
The news about Sanam (Desi Baddass Girl) has been spreading like wildfire, and it is not because of her ethnic background. It’s because of how Rihanna came across this talented artist on Instagram and recruited her for the video. She was cast in the iconic music video after Rihanna became a fan of Sanam’s Instagram page.
The story began three-months ago, when Rihanna noticed this photo on Sanam’s instagram.
Rihanna followed Sanam on instagram, and Sanam was over the moon.
“When I refreshed my notifications, she had unfollowed me, so I was sad about it. Then two weeks later, she followed me again. The next morning, I went to work, and I got a DM from her on Instagram. She was like, ‘Hey, I have this idea I want to run by you. I think you’re so fucking rare. Let me know if you’re interested’.
‘I think you’re so fucking rare’ is the kind of perfect compliment that, when said to you by Rihanna, would probably keep your spirits lifted for decades,” Sanam explains, while giving an interview to a foreign news website.
After Rihanna informed Sanam about the proposal of being casted in the video, Sanam was introduced to the Rihanna’s production company where, after much back and forth, Sanam was signed as one of Rihanna’s henchwomen for the sizzling video.
“At the end of the day, they were like, “We just got the confirmation from Rih: We want to cast you, and we want to fly you out tomorrow.” And I flew down there the next day. She followed me on Instagram on a Wednesday night, and then I was in LA on Friday morning. It was crazy.
On set, Rihanna was as wonderful as you’d hope she’d be. She’s so sweet. She was showering us with compliments. She is so fucking real and down-to-earth, which is the corniest thing to say about a famous person, but she really is,” Sanam reiterates.
While Sanam works at a plant store, in her leisure time, she makes art that speaks on “speaks on social justice issues”. She hopes the BBHMM video will give her the kind of exposure she needs to continue doing her work.
“It’s hard to make art when you’re a woman, but especially a woman of color, just because it’s not respected in the same way as a white male artist’s work. It’s really hard to feel empowered sometimes. Being in the video, I feel like that’s given me a little bit more of a platform to talk about that kind of stuff,” Sanam says.
The post orginally appeared here: http://www.vice.com/en_uk/read/when-rihanna-messages-you-on-instagram-you-answer-an-interview-with-bbhmms-sanam